The most colorful, cuddliest of plushies for kids and grown ups alike…

We make art-inspired luxury plushies that inspire positivity and creativity in children AND adults with the unique messages of each Smiles & Friends character!

OUR MISSION

Our mission is to inspire children and adults alike with positive emotions like creativity, self-love, compassion, positive self-talk, joy, and wonder by producing safe, responsibly made high end plush toys and art-inspired collectibles.

CREATION ETHOS

We use the same manufacturers for our plushies as Disney so our standards for safety are high, plus social and environmental responsibilities in our facilities are certified by multiple international organizations. We’re also big believers in growth and have plans to make plushie production even more sustainable as we grow.

Read Our Transparency Statement

FOR EVERYONE!

Designer and Founder Brent Estabrook has made a career out of creating fine art that inspires joy in both children and adults alike and Smiles & Friends is no different. Each plushie has a unique and inspirational message and personality so we know there’s a Smiles & Friends character out there for everyone!